Ad Hoc Consulting Courses: Contents
(discover the actual content of each package offered)

One of the most important things when purchasing an online marketing course, is to be able to see in as much detail as possible, all the modules each course consists of and the amount of documents available, to make sure it includes everything a customer needs to grow their online business.

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For this reason, all the modules within the two courses basic (Start Pack) and advanced (Pro Pack) will be identified below; in particular, we would like to point out that the advanced pack is only an extension of the basic pack, and that it differs mainly in the presence of a few extra topics (marked with **), but above all because it includes a greater number of hours of 1-to-1 consulting with one of our experts:

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• CONTENT MARKETING (tot: 143 pag)*

1. Segmentation (7 pag)

2. Email Marketing (13 pag)

3. Email Campaigns (25 pag)

4. Automated Email Flows - Pre Sale (28 pag)

5. Automated Email Flows - Abandoned Cart and Abandoned Browsing (28 pag)

6. Email Auto-Flows - Up Selling & Cross Selling (18 pag)

7. Whatsapp & SMS Marketing (18 pag)

8. Klaviyo - Facebook Integration (6 pag)*

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• CONVERTION RATE (tot: 74 pag)*

1. Website structure (22 pag)

2. Product Page (7 pag)

3. Prices and Discounts (7 pag)

4. Checkout (7 pag)

5. Social Proof (16 pag)

6. Brand Awareness (15 pag)

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• FB ADS (tot: 112 pag)*

1. Important metrics (10 pag)

2. FB Ads (29 pag)

3. Campaign types (30 pag)

4. Google Ads (14 pag)

5. Google Ads Strategies (14 pag)

6. Google Ads vs Facebook Ads (6 pag)

7. Business Manager and Business Suite (11 pag)

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• SEO (tot: 57 pag)*

1. SEO - OnPage - Web Structure (15 pag)

2. SEO - OffPage - Backlinks (10 pag)

3. SEO - Amazon (3 pag)**

4. 5 Very Useful Tools (4 pag)

5. Google Search Console Guide (25 pag)

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• SOCIAL MEDIA (tot: 79 pag)*

1. Social Media - Facebook & Instagram & Tiktok (22 pag)

2. Social Media - Youtube (19 pag)

3. Social Media - Pinterest, Twitter and others (12 pag)

4. Social Media - Contest (9 pag)

5. Social Media - Influencer (8 pag)​

6. Social Media - Growing with advertisements (9 pag)

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• EVENTS & OPPORTUNITIES (tot: 119 pag)*

1. Referral Plan (6 pag)**

2. Black Friday (38 pag)

3. Christmas and Epiphany (20 pag)

4. Winter Sale + Valentine's Day (15 pag)

5. Summer Sale (14 pag)

6. Women's Day (7 pag)

7. Father's Day (3 pag)

8. Mother's Day (6 pag)

9. Birthday (10 pag)

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• EXTRA TIPS (63 pag)*

1. Useful Apps and Web (6 pag)

2. Increase Open Rate with FB Ads (2 pag)

3. Amazon - How to drive traffic to your site (9 pag)**

4. Copy Guide (7 pag)

5. How to Use Hotmart (14 pag)**

6. AI App (13 pag)

7. Various Tips (12 pag)

 

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* The indicated list is based solely on the telematic material that will be freely shared with the client and that the client will be able to keep indefinitely (the material can be requested entirely at the beginning of the course or in stages depending on the course he/she has chosen together with the expert who will follow him/her with the 1 to 1 consulting hours).

In addition to the aforementioned material, videos, audios, recordings and other tools will be distributed during the 1-to-1 sessions with the client, in order to convert all the theoretical and practical knowledge explained in the modules into efficient strategies for growing one's online business.

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** Material marked with two asterisks will be exclusively available to customers purchasing the Pro Pack.

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