Having a dedicated website has several advantages that directly impact your image, your business management, your operating costs and, consequently, your turnover:

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1) In an increasingly digital world, not having a dedicated website means losing ground to the competition, especially in the eyes of younger customers who, more and more frequently, try to carry out all their daily activities online.

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2) The ability for customers to order directly on your site increases the propensity to purchase and allows you to manage orders without having to use the phone, saving time and staff. Furthermore, purchasing your products online always guarantees you advance payment, thus avoiding unpleasant problems when making home deliveries or preparing take-away.

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3) Independence from intermediation platforms such as Uber Eats, Just Eat, Deliveroo, Glovo, allows you to operate in total autonomy, saving all the additional costs and commissions generated by them (which often end up representing 20-50% of your turnover). Of course, even if you have your own website, you can still take advantage of the initial advertising that these platforms offer you on new customers, and then bring those same customers to use your site directly.

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4) Having a dedicated website exponentially increases your chances of meeting new customers. How?
- SEO positioning on Google: if your site is well positioned on Google, when a potential customer searches for a place to eat, Google will suggest your place;
- Advertising on Social Media: having a dedicated site, you can create advertising on social media at a local level and bring even more customers to discover your site and therefore order directly from you.